Sweet × SCOR: Connecting sports with Web3 in a new RWA paradigm, 44% Airdrop incentives + event rights igniting the TON ecosystem.

When most TON ecosystem projects are caught in the dilemma of traffic competition, the Web3 platform Sweet, which has been deeply engaged in the sports fan economy for 7 years, injects a shot of adrenaline into the cryptocurrency market with its native token $SCOR and real-world benefits such as F1 event ticket airdrops and limited NBA merchandise exchanges.

Relying on the official authorized resources of top sports leagues such as NHL, MLS, F1, and NBA, Sweet is building a closed-loop ecosystem of "on-chain game interaction - off-chain entity consumption," redefining the value belonging of sports fans.

1. Resource Barriers: The Breakthrough of Top Sports IP in Web3

As one of the few crypto platforms that have official partnerships with the NHL (National Hockey League), MLS (Major League Soccer), F1 (Formula 1), and multiple NBA teams, Sweet has accumulated over 8 years of experience in operating sports digital collectibles since 2017. Its core advantages lie in:

Real authorization: Deeply tied to sports leagues, offering rare rights redemption such as event tickets, VIP experiences, and limited merchandise.

Global Layout: Recently launched the Chinese version of the basketball game "Basketball Quest", targeting incremental growth in the Asian market;

Capital endorsement: Received investments from institutions such as Animoca Brands and FBG Capital, validating the feasibility of the business model.

2. $SCOR Token: The "Sports Economic Passport" connecting the virtual and the real.

$SCOR is not only a circulating asset within the game but also opens up a two-way channel for on-chain incentives and offline consumption:

Diverse application scenarios

Exchange for F1 event tickets, NBA team co-branded merchandise and other physical rights;

Purchase NHL/MLS official digital collectibles and participate in on-chain auctions;

Unlock exclusive VIP benefits for the sports league (such as star meet-and-greets, venue backstage passes);

Token allocation tilts towards the community

44% of the tokens are used for Airdrop and ecological incentives. Users can earn Gems through Telegram mini-games, and after TGE, they can exchange them for $SCOR at a 1:1 ratio. The zero Gas fee and no wallet threshold design significantly reduce the difficulty of participation.

3. Gamified Entry: Retro Pixel Style + Hardcore Sports Theme

Unlike the "mindless click" mode of Notcoin, Sweet has launched three themed mini-games that combine light operation with a sports competition core:

"Glove Hero" (Hockey): Control the goalie gloves to intercept fast-moving hockey pucks;

"Ice Snake" (Football): Strategic snake-like movements to break through the defense;

"Basketball Quest" (Basketball): A Chinese version of the level-passing game that incorporates a dunk skill scoring mechanism.

User feedback shows that 20% of high-scoring players are real sports fans, and the average daily retention rate of the game reaches 65%, confirming the user stickiness driven by "interest."

IV. Ecological Prospects: Five Evolutionary Paths from Fan Economy to Sports Metaverse

Sweet's ambitions with $SCOR go far beyond just event ticket exchanges; its underlying architecture is quietly building a "sports digital ecosystem operating system." By combining the evolution of Web3 technology and the trend of transformation in the sports industry, we have deduced five potential development paths:

1. Sports NFT Assetization: From Collectibles to Financial Instruments

Relying on authorized resources from leagues such as the NHL and NBA, Sweet can further develop differentiated assets like highlight moment NFTs (analogous to the NBA Top Shot model) and dynamic digital cards of athletes, while introducing a fragmented auction + copyright sharing mechanism. When the NFT of LeBron James' game-winning shot automatically shares profits with the athlete through a smart contract each time it is resold, the value capture of sports IP will enter a new era.

2. DAO Governance Restructuring Fan Discourse Power

Achieve community-driven event decision-making through the $SCOR Token: Holders can vote to decide on team co-branded merchandise designs, friendly match venues, and other matters (referencing the Socios fan token model). A more radical idea is to establish a club acquisition DAO, allowing token holders to collectively participate in on-chain crowdfunding and management of small and medium-sized teams—this has already begun to take shape in the experiment with S.C. Braga, a team in the third tier of the Portuguese league.

3. The "Sports Metaverse" experience of virtual and real interaction

Leveraging the high concurrency advantages of the TON ecosystem, Sweet can build 3D virtual event venues where users can purchase virtual seats with $SCOR, interact with star player Avatars, and even unlock AR viewing effects with on-chain achievements. Referencing the explosive trends in the digital fashion industry, collaborating with sports brands to launch virtual sneakers/team jerseys NFTs for cross-platform wear (such as integrating with Decentraland stadiums) will become a status symbol for young fans.

4. Dynamic Data-Driven GameFi Upgrade

The current pixel mini-game can be iterated into an on-chain sports simulation management game:

Players use $SCOR to purchase "virtual teams" and participate in the player transfer market.

Real event data is accessed through oracles (e.g., F1 qualifying results affect vehicle performance in the game)

Introduce the "Play-to-Own" mechanism, where top players can obtain real club youth training trial qualifications.

This model of intertwining virtual and real may give rise to the first sports GameFi protocol with a market value of one trillion dollars.

5. Sports Financial Infrastructure

Build a decentralized ticket exchange based on SCOR, utilizing blockchain to achieve transparent profit sharing in the secondary market (referencing the Premier League blockchain ticketing trial); develop event prediction derivatives that allow users to hedge against risks such as star player injuries; and even issue sports REITs Tokens to securitize venue revenues—this aligns perfectly with Goldman Sachs' "Sports Asset Tokenization Roadmap" proposed in 2025.

5. Challenges and breakthroughs: Sweet's niche battle

Despite the broad prospects, Sweet still needs to confront three major challenges:

Alliance Authorized Gaming: The four major sports leagues in North America take a cautious attitude towards Web3 and need to design a compliant revenue-sharing model to persuade traditional forces.

Token utility balance: To avoid $SCOR falling into the "payment tool dilemma", it is necessary to continuously expand rigid scenarios such as event data analysis API calls and training camp access.

Cross-chain interoperability: The current TON-based platform may limit the user scale, and in the future, it is necessary to establish asset bridges with high-performance chains such as Solana and Sui.

Conclusion:

When Yat Siu, the founder of Animoca Brands, made the prediction that "sports will become the biggest breakout scene in Web3," Sweet has quietly laid down its first move. From F1 ticket airdrops to metaverse stadiums, this project, which has been seven years in the making, is trying to rewrite the underlying rules of the sports industry with blockchain. In the traditional sports industry, which has an annual revenue exceeding $500 billion, capturing just 1% of the on-chain migration demand is enough to nurture a new generation of unicorns.