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The Kaia ecosystem is formed by the merger of Klaytn and Finschia, focusing on large-scale applications, adopting an efficient Consensus Mechanism and a developer-friendly environment. After its launch in 2024, it will promote the Mini Dapp ecosystem and stablecoin plans, and expand market influence through longer collaborations and investments.

New Growth Drivers in the Gaming Industry: How KGeN is Reshaping User Acquisition 1. Introduction The current scale of the gaming industry has surpassed that of movies and music, and it still shows a rise overall, but in recent years, it has faced numerous challenges. In 2023-2024, the industry has encountered a wave of layoffs and consolidation, soaring development costs, and a significant reduction in investment. The game publishing and distribution also faces challenges. The proliferation of AI content, platform saturation, and players' preference for mature IPs make it exceptionally difficult for new projects to stand out and attract highly engaged users. But opportunities and challenges coexist. As digital natives, Gen Z and Gen Alpha grow up in the virtual world, their purchasing power will continue to drive market expansion. At the same time, the "Global South" market is experiencing explosive rise and is expected to become an important incremental market for the gaming industry in the next decade. This report will explore the latest challenges in game distribution, analyzing the high rise opportunities in the "Global South," and

Kaia: With Line and Kakao, two major Asian social giants, and the potential of 250 million users ready to take off, can it replicate the myth of TON? 1. Background Overview of Kaia 1.1 Project Introduction 1.1.1 Establishment and Development History On January 16, 2024, two leading blockchain platforms, Klaytn and Finschia, announced the launch of a unified mainnet. These two mainnets originate from the internet giants Kakao and LINE in South Korea and Japan, respectively. On August 29, 2024, the merged Kaia mainnet will officially go live. By combining their respective ecosystems and assets, Kakao and LINE plan to create a giant blockchain in Asia and gradually lead the global Web3 market. Chairman Sam of the Kaia Foundation

The crypto market has seen a warming of market sentiment this week, with BTC briefly breaking through $100,000 and ETH performing strongly. The Lock-up Position in DeFi has risen, and the Tron ecosystem is active. The AI Agent sector is heating up, and PayFi offers high returns. The market is influenced by macro data and Microsoft's proposals, so investors should remain cautious.

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