Exclusive: Paris Saint-Germain FC partners with Web3 giant RTB Digital Inc. to launch PSG World

Exclusive: Paris Saint-Germain FC partners with Web3 giant RTB Digital Inc. to launch PSG World originally appeared on TheStreet.

Paris Saint-Germain, the French football powerhouse launched a new initiative off the pitch — a digital fan platform called PSG World (psgworld.io), created in partnership with the largest Web3 digital media SaaS company RTB Digital Inc.

The launch of psgworld.io, which went live just before the final, signals the club’s latest move to strengthen fan relationships worldwide. It offers a home for PSG supporters to engage in post-match commentary, co-create content, access exclusive media, and build global connections around the club they love.

Speaking during the Bitcoin Conference 2025 in a Roundtable discussion with James Heckman, founder and CEO of Roundtable, Pär Helgosson, Head of PSG Labs, laid out the French club’s vision for psgworld.io. They were also joined by Aly Madhavji, Managing Partner at Blockchain Founders Fund.

JOIN THE PSG WORLD HERE

“As we look ahead, our mission is to deepen our connection with fans — not just in France, but around the world,” said Pär Helgosson, Head of PSG Labs. “And that means meeting them where they are, online, on-chain, and in their culture.”

One of the biggest challenges in sports media today is that clubs don’t directly own their audience data. PSG World aims to fix that.

“We have all these fans running for us but they're not always in our platforms,” Helgosson said. “The challenge is to build a direct channel — to capture more data, understand our fans better, and engage them in more relevant ways.”

A new home for digital fans

The platform is powered by RTB, a SaaS technology company providing full-stack, white-label community and media infrastructure for brands, journalists, and creators.

RTB’s ambitious vision fulfills the dream of uniting premium brands on a single Web3 SaaS platform. The resulting architecture offers an array of features, tools, and distribution assets, which are already being used by major media partners including TheStreet, Miss World, and The Hockey News.

Content management, video, social features, gamification, branded apps, advertising tech, crypto payments and secure blockchain storage are seamlessly integrated for these partners, who retain ownership and control of their IP and customer data. RTB’s distribution power further expands their audiences to 100 million+ users via MSN, Yahoo Finance, Yahoo Sports, Smartnews, Newsbreak, Apple News and more.

The partnership enables PSG to scale this infrastructure for a new type of supporter experience.

Story continuesWith more than 90% of the club’s fan base outside France, psgworld.io aims to provide a direct engagement channel, independent of social media giants and intermediaries.

JOIN THE PSG WORLD HERE

A club with global reach

Speaking alongside Aly Madhavji, Managing Partner at Blockchain Founders Fund, Helgosson pointed out the scale of PSG’s audience: “In large parts of the world, we're as big as we're in France, if not bigger.”

Heckman added context to that global footprint. “A team in Paris has stars from Argentina, Brazil, Italy, England, and Germany. When you made the claim of half a billion fans, it sounded ludicrous — but it’s actually true.”

Founded in 1970, PSG has built one of the most recognizable football brands in the world. Now, with its digital presence expanding, the club is poised to pioneer a new model of sports engagement.

JOIN THE PSG WORLD HERE

From offline to online to on-chain

PSG’s strategy isn’t just about reach. It’s about building a meaningful, persistent relationship with fans. The platform integrates physical, digital, and blockchain-based tools to power that interaction.

“We dominated in social, online today. And we also want to dominate in on-chain and in all tokenized ways,” Helgosson said. “We want to engage our fan base across what we do offline, online today — and on-chain tomorrow.”

Helgosson also confirmed that PSG had taken a financial bet on that future. “Last year we actually took some fiat reserves and allocated it to Bitcoin. We’re the largest club doing that.”

Exclusive: Paris Saint-Germain FC partners with Web3 giant RTB Digital Inc. to launch PSG World first appeared on TheStreet on Jun 1, 2025

This story was originally reported by TheStreet on Jun 1, 2025, where it first appeared.

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