Moca Foundation announced Moca Chain for Privacy-Preserving Identity and User Verification - Coin Bulletin

Yat Siu, co-founder and chairman of Animoca Brands, said:

Today, billions of users go online with a single sign-on (SSO) system that contains the keys to their user data, services, and digital lives. While convenient, SSO creates a centralized point of failure that jeopardizes security and allows operators to aggressively extract value from users' digital identities. Moca Chain aims to solve this issue by giving users decentralized and true ownership of their data, thereby securing the sovereignty of users' digital identity without relying on a single point of failure.

He continued his explanation as follows:

With Moca Network's AIR Kit, Moca Chain creates a digital ecosystem where users can finally own their data, reputations, and contributions. This strongly aligns with Animoca Brands' mission to enhance digital ownership rights and empower individuals to have control over their online activities and personal data, allowing them to benefit from it. This enables a fairer distribution of the value created by users' online presence and activities.

Moca Network project leader Kenneth Shek said the following:

Moca Chain and AIR Kit are unique infrastructures that will empower consumer applications and their users with verified identity data. With the adoption of Moca Chain and MOCA Coin, we believe we can transform existing data ownership models and break the dominance of closed ecosystems, thereby returning value to the users who produce it, making ecosystem growth more scalable.

Moca Network is the identity ecosystem of Animoca Brands. As one of the launch partners of Moca Chain, Moca Network is dedicated to growing the ecosystem of Moca Chain and advancing its adoption. The AIR Kit of Moca Network has been integrated into the services of various partners, including Animoca Brands portfolio companies, business partners, and affiliates, with the number of accessible users expected to exceed 700 million. Protocols and applications built on Moca Chain will be able to access user networks and data created by AIR Kit users; these include SK Planet's OK Cashbag with ( 28 million KYC-verified users ) and One Football with over ( 200 million users ).

Together with its protocol partners, Moca Chain aims to solve common industry problems in the field of identity verification: fragmented structure, accuracy, privacy, interoperability, and individual sovereignty control. These solution areas have use cases that span multiple sectors. The current use scenarios are as follows:

• Healthcare sector (verifiable unified electronic health records) among different healthcare providers,
• Recruitment (verified educational documents and education history),
• Finance (protecting the privacy of KYC/AML processes),
• Advertising (acquisition verified with unified user data).

Moca Chain is designed for real-world use, and the AIR Kit of the Moca Network is integrated into major Web2 platforms to support identity and reward systems within applications that millions of people are already familiar with. Through these partnerships, Moca Chain is becoming the backbone of a growing ecosystem composed of identity-based experiences.

Under the traditional paradigm, end users of large platforms and services, such as social networks or online retailers, are effectively locked into closed platforms where their data is isolated and monetized outside of their control. Moca Chain aims to give control back to end users by enabling them to prove their identity and safeguard their data within a unified identity framework. Moca Chain users will be able to determine which applications can access their private data and set detailed permissions regarding how and where their data is shared; data sharing will reward users with token rewards in exchange for access to the partner ecosystem, benefits, or the use of their data.

Moca Chain's composable identity layer will support the seamless transfer of user attributes such as loyalty points, social proofs, and access rights across multiple decentralized applications (dApp). This way, users will be able to unlock access and rewards across platforms without exposing their private data, maintaining a unified identity that is completely under their control.

Protocols built on the Moca Chain will have the option to issue or verify on-chain and off-chain reusable user data and credentials while preserving the privacy of identity and reputation data. Once data is provided to the end user, zero knowledge proofs (zero knowledge proofs) will allow it to be verifiable everywhere, facilitating user interaction across platforms without the need for direct API integrations and supporting ecosystem growth. Thus, validators will shift the counterpart from centralized platforms to end users.

Moca Chain will work with the AIR Kit, the global account, identity, and reputation software development kit of Moca Network (SDK). Developers will be able to leverage the AIR Kit to create feature-rich applications with smart accounts and verifiable credentials, and user-friendly applications can be easily developed thanks to the permission support that works with AIR Kit.

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