Tech giants launch L2 solutions focusing on the gaming and film NFT ecosystem.

Since 2021, a large technology company has been continuously expanding its exploration in the Web3 field, including laying out the Metaverse, adopting NFT technology, and investing in high-quality projects.

Now, this company officially enters the public chain track, collaborating with Startale, the developer of the Japanese public chain Astar, to develop a new Ethereum Layer 2 solution based on OP Stack technology, adding new strength to the OP Stack L2 ecosystem.

The ecosystem of this newly launched L2 solution will not only be compatible with existing decentralized applications but also plans to develop new services related to the company's business, integrating blockchain technology into its products. The officials have clearly stated their commitment to supporting creators in expanding their creativity and enhancing their interaction with the fan community.

Given that the company's currently strongest businesses include the entertainment industry such as gaming, music, and film, it can be boldly speculated that this L2 ecosystem will tend to focus on the entertainment and consumer sectors. After the mainnet goes live in the future, it may prioritize supporting and independently developing the following types of projects:

Category 1: GameFi

During the GameFi boom in 2021, many traditional gaming giants entered the market. This company also expressed a positive attitude towards GameFi at that time. In March this year, they proposed the concept of "super fungible tokens," which actually refers to the in-game NFTs owned by players. Even if the game shuts down, players still own these NFTs.

With multiple well-known game IPs, such as "Elden Ring," "The Elder Scrolls," and "Horizon," the company may early develop small Web3 games based on these IPs, such as card games. It is hoped that they can learn from the experiences of pioneers to achieve "chain abstraction" and "concept abstraction," allowing players to be unaware of the existence of blockchain and focus on the gaming experience itself.

Category 2: NFT

In addition to in-game NFTs, the company may more frequently integrate film and television IP into NFTs and issue music NFTs. Creating its own IP NFT marketplace can not only reduce issuance costs but also attract cooperation from other IP companies.

The company has previously explored practices involving NFTs. For example, in collaboration with cinemas, they distributed NFTs to fans on the eve of a superhero movie's release. In 2022, they also collaborated with a music group to issue digital collectibles of legendary musicians on the NFT market.

Category 3: Consumer Applications

During the downturn in the cryptocurrency market, various SocialFi, X2Earn, and Web3 alternatives to Web2 platforms focusing on pragmatism emerged. However, even by directly distributing rewards to the audience, many projects have failed to avoid the fate of gradually fading away.

Currently, the consumer application ecosystem is doing well on Solana, but the popularity is not very high.

According to the official statement, one of the main goals of this L2 solution is to utilize the company's various businesses and IP to create new services, transforming them into infrastructure that everyone can use on a daily basis.

As a Web2 giant, the company has huge traffic and influence, and it should be relatively easy to promote its Web3 products or quality projects to Web2 users. As cryptocurrencies become more popular, showcasing innovative applications to Web2 users, such as chat software that can predict token prices in a dialogue box and social platforms that allow direct interaction with tokens in posts, may pique users' interest.

All three directions have the potential to bring a large number of new users to Web3. For ordinary users, experiencing NFT gear in high-quality Web3 games, or obtaining exclusive movie content and opportunities to interact with creators through NFT tickets, or even easily accessing cryptocurrencies on user-friendly Web3 social platforms, could become opportunities to attract them into the Web3 world.

Perhaps what Web2 users are truly tired of is the endless cryptocurrency hype and low-quality copycat products. As long as this new L2 solution can focus on developing high-quality products and supporting a good ecosystem, it has the potential to become a key force in driving the large-scale application of Web3.