Three Major Platforms in the InfoFi Craze: Kaito, Cookie, and Galxe

Recently, the cryptocurrency market has generally fallen into a sluggish state, with price performance and community discussion heat both showing fatigue. However, amidst this silence, a new participation method is gaining increasing attention - "mouth play". This article will focus on the three most worthwhile "mouth play" platforms currently: Kaito, Cookie, and Galxe.

Kaito

Project Overview

Kaito is the proposer and pioneer of the InfoFi concept. Since the launch of the "Yap-to-Earn" mechanism, it has sparked a "mouth-to-ear" craze on social platforms. Kaito's core value lies in providing customized solutions for different strategies while promoting user education and brand recognition through a content screening mechanism. Users can quickly build a brand recognition map from the types of content incentivized by the project.

Recently, Kaito AI founder Yu Hu announced that, based on community feedback, the loyalty booster mechanism will be adjusted. Projects before and after TGE will be evaluated separately, and the general leaderboard will no longer be counted. This adjustment aims to accommodate the different reward mechanisms and maturity of the two types of projects.

Participation Strategy

The participation strategy for Kaito's "mouth stroke" is relatively simple:

1. For projects before the TGE, look for high-heat projects in the platform as key "mouth-lifting" targets, and analyze the projects from multiple angles to gain attention for the posts.

2. For projects after TGE, the hottest social platform currently is Virtuals, where you can earn points to participate in its new project platform Genesis's new project activities.

Cookie

Project Overview

Cookie.fun is an instant data dashboard initially used to track token information, market sentiment, and social tweets related to AI Agents. With the rise of the InfoFi sector, Cookie launched the first phase of InfoFi on May 21, including cookie.fun v1.0 alpha version and Cookie Snaps, to analyze projects and KOLs in the crypto space and reward quality content. In addition, Cookie plans to launch a decentralized, community-driven reward pool.

Recently, Cookie announced that it will send Cookie OG badges to users who rank high in promoting SNAPS, and airdrop COOKIE tokens to some OG badge users.

participate strategy

Cookie leans more towards social light interaction, while the Snaps points system encourages continuous creation and interaction, with low barriers that are suitable for everyday active users of social platforms.

Currently, the only Cookie collaboration project is Spark. "Mouth Lick" focuses on continuously releasing Spark-related content to earn SNAPS points. Compared to last week, the first place on the SNAPS points leaderboard now has nearly 100 points.

In addition, Cookie project CEO Filip stated that multiple top projects will be launched on the Cookie platform in June, and participating in COOKIE token staking can earn points, with the chance to receive airdrop rewards of the launched project tokens.

1. Bind Wallet
2. Staking COOKIE tokens, different staking periods can earn different point multipliers:
   • 30 days: 1x points multiplier
   • 90 days: 2x points multiplier
   • 180 days: 3x points multiplier
   • 365 days: 5x points multiplier

Cookie has also established a ranking system:

• Bronze: 500 points
• Silver: 5000 points
• Gold: 20,000 points
• Platinum: 100,000 points
• Diamond: 500,000 points

Galxe

Project Overview

Galxe was originally a Web3 task publishing platform, often attracting attention from "毛党". With the rise of the InfoFi track, Galxe launched the data-driven growth and analysis tool Starboard on May 29, aimed at helping projects identify, attract, and reward the most influential contributors.

Starboard provides an analytics dashboard that captures off-chain insights (such as Galxe's proprietary Aura index and AI sentiment analysis) as well as on-chain data (such as TVL monitoring, transactions, NFT, and wallet activities), enabling project teams to precisely design reward campaigns and verify ROI. At its core is a dynamic leaderboard system that showcases top contributors in real-time, allowing project teams to define success criteria based on goals like new user acquisition, TVL growth, or brand awareness, and set corresponding reward pools.

Participate Strategy

Galxe's Starboard features dual-track incentives both on-chain and off-chain, with simple tasks that allow users to directly redeem airdrops based on their Aura scores, making it suitable for "haircut enthusiasts" to quickly get started:

• On-chain incentives: Completing interactions (transfers, staking, etc.) on the Gravity mainnet.
• Off-chain incentives: publishing social content, liking, sharing, commenting, joining communities, etc.

Currently, compared to Kaito and Cookie, Galxe is still in its early stages, with low discussion on social platforms, but it is worth participating in. Specific participation steps:

1. Go to the Starboard official website, complete the Galxe account registration, and link your social accounts to unlock tasks.

2. Participate in the social tasks of various projects on the panel, follow the official accounts of Galxe and the project preparing to post, and remember to include the tag #Starboard、#Galxe when reposting and commenting on specified content. The higher the interaction volume, the more Aura points you will earn. Some projects will display the total amount of airdropped tokens on the interface.

In addition, completing various interactions on the Gravity mainnet, such as transfers and token staking, will also earn Aura points.