The Points System Sweeps Web3: A New Trend in Project Community Management

The Layer 2 project Blast, which was born on November 21, 2023, saw its TVL soar to $2.2 billion in just a few months, a phenomenon that has sparked widespread attention in the industry regarding points systems. Although the founder of Blast is not the first pioneer to introduce points into Web3, its success has undoubtedly brought new attention to this operational approach.

The points system, as an effective operational tool, is being adopted by an increasing number of Web3 projects. This trend is evident not only in the Layer 2 space but also extends to other blockchain ecosystems. For example, after launching its points system, Manta's TVL quickly surpassed that of Starknet and zkSync, entering the top ten in the public chain TVL rankings. Meanwhile, influenced by Jito, numerous projects in the Solana ecosystem have also launched their own points systems, attracting a large number of crypto communities and individual users to actively participate.

For project parties and users, 2024 is not only a bull market and airdrop year, but also a points year. So, why are more and more projects choosing to introduce a points system? How can they quickly build a points system suitable for themselves?

Reasons for Introducing a Points System in the Project

Optimize Token Economic Model

For projects with issued tokens, points can help build a dual-token model. This model was initially widely used in the GameFi sector, such as StepN and Axie Infinity, and has now gradually expanded to other areas. By using the existing token as a utility token and points as a functional token, projects can design incentive mechanisms more flexibly and enhance community engagement.

For projects with unissued tokens, a points system can lay the groundwork for future token economic models, helping projects to more reasonably plan airdrop strategies and long-term operational plans.

Manage User Expectations

The points system provides a precise tool for projects to manage user airdrop expectations. By clearly defining the value of various behaviors, projects can establish a fairer and more transparent reward mechanism, effectively reducing users' disappointment stemming from discrepancies between expectations and reality.

continues to attract user attention

In a rapidly changing bull market environment, user attention is a scarce resource. A points system can help projects maintain ongoing user engagement even without a clear token issuance plan. As users accumulate more points, their investment and expectations in the project will correspondingly increase.

Methods to Quickly Build a Points System

When designing the points system, the project needs to clarify the types of user behaviors to be incentivized:

1. Projects that focus on trading behavior can consider factors such as the number of trades, trading volume, and the duration of capital being locked.
2. Projects that focus on non-trading activities should pay attention to user interactions, such as knowledge sharing and platform promotion activities on social platforms.

For projects with limited resources, it may be worth considering using third-party platforms to quickly build a points system. These platforms provide comprehensive tools that support task categorization, cycle settings, and can update user points and rankings in real time, greatly enhancing operational efficiency.

Future Outlook of the Points System

The points system, as a mature community operation strategy originating from Web2, is demonstrating great potential in the Web3 field. Successful cases like Blast and Linea have proven this. For projects that have not yet established a systematic points model, it may be beneficial to quickly build one using third-party tools, which can not only improve efficiency but also enhance user trust.

As Web3 projects continue to innovate and develop, the points system is expected to play an increasingly important role in user incentives, community building, and project growth.