Chairman of Microsoft Greater China: Every application in the future will be driven by AI. These are the six key application scenarios

Author: Ge Jiaming

On July 6, the 2023 World Artificial Intelligence Conference (WAIC for short) opened in Shanghai. At the opening ceremony of the conference, Hou Yang, the global senior vice president of Microsoft and the chairman and CEO of Microsoft Greater China, said that in the future, every company needs to have the ability to control digital technology, and every application of every company needs to be Will be driven by artificial intelligence. **

** **Hou Yang pointed out that technical breakthroughs in artificial intelligence are bringing unprecedented innovation opportunities and challenges to all walks of life, which also prompts the industry to think about how to use it to enhance the creativity and competitiveness of enterprises themselves.

Hou Yang said that while achieving technological breakthroughs, Microsoft is thinking about how to transform research results into productivity, hoping to combine generative artificial intelligence with professional needs in the first place to accelerate industrial upgrading and innovation.

According to the recent industrial intelligence solutions of global customers, Hou Yang said that Microsoft has summarized six key industrial application AI innovation scenarios, including manufacturing and energy, retail and e-commerce, and digital native games , finance and insurance, life sciences and education and talent training:

In terms of manufacturing and energy, it can be used from the perspectives of knowledge base management of production materials, product quality analysis and traceability, full-scenario simulation training for autonomous driving, and virtual car assistants.

For example, we can renovate the smart customer service of retail e-commerce, realize interactive search, and guide consumption trends.

We can also build lifelike NPC characters in the game, generate unlimited plots and realistic dialogues.

In the financial industry, we can obtain the analysis report of the financial market implementation situation at any time, so as to discover and control potential financial transaction risks earlier and faster.

In the field of life science research, we can also improve the analysis capabilities of clinical experiment data, accelerate the research of drugs and vaccines, and achieve more accurate medical image recognition and diagnosis.

In the field of education, we can also bring students more inspiring, interactive, customized and exploratory learning methods that are not restricted by regions. We can help cultivate creativity and lifelong learning that are more suitable for future market needs capable talents.

In the end, Hou Yang also expressed his concerns about the security risks brought about by the development of AI. In this regard, he said that Microsoft will build a responsible artificial intelligence, stick to fairness, reliability and security, privacy and security, inclusiveness, transparency and responsibility.

The following is the full text of Hou Yang's speech:

The theme of this year's World Artificial Intelligence Conference is Intelligent Connected World, Generating the Future. I would also like to take this opportunity to share with you some of Microsoft's experience and thinking in the process of expanding the ecological innovation of generative artificial intelligence and accelerating the advancement of industrial intelligence. .

Artificial intelligence as a scientific research project first appeared in 1956, and has been developed for nearly 70 years. With the overnight popularity of ChatGPT at the end of last year, large models and AIGC, generative artificial intelligence seemed to explode in an instant, and even many practitioners in the technology industry were surprised by the sudden emergence of AIGC.

In fact, from the perspective of Microsoft, the so-called emergence is not accidental. The decades-long research foundation of countless outstanding scientific researchers and the investment of massive computing resources have created such innovative results.

As you may know, the breakthrough of OpenAI ChatGPT relies on the infrastructure and computing power support provided by Microsoft Smart Cloud. Since 2019, Microsoft has launched in-depth cooperation with OpenAI to support the research of OpenAI's large language model with massive cloud computing resources.

The basis of the strategic cooperation between the two parties is that our two companies sincerely hope to create artificial intelligence technology that benefits every enterprise and every consumer.

At the World Economic Forum in Davos in January this year, Mr. Nadler, CEO of Microsoft, mentioned that the golden age of artificial intelligence has arrived, and Microsoft Smart Cloud has thus opened a new mode of accelerated development.

We fully integrate the latest AI intelligent technology with enterprise-level cloud services, so as to empower enterprises to achieve true digital and intelligent integration in the process of industrial digital transformation. Our Azure Open AI Enterprise Edition service has launched five major models including GPT 4 and enterprise-level ChatGPT to support customers in creating customized intelligent services for different industries.

At the same time, around Microsoft 365 office Dynamics 365 business applications, GitHub open source community development, digital information security protection, employee experience improvement, and the Windows operating system that each of us is familiar with, Microsoft has also launched a series of AI-driven Copilot smart co-pilot services, users Requirements can be raised in natural language, and Copilot can help users complete a series of tasks efficiently, such as quickly writing code, developing an application, or designing a set of PPT presentations with pictures and texts based on the outline of the speech.

The scenarios I just exemplified are not fictitious today. They are real work scenarios that many companies including Microsoft have already practiced. With the approval of 4,500 companies, intelligent innovation has been practiced in the production environment of manufacturing, retail, finance, service and other industries.

** Another example is GitHub Copilot, which is used to assist programming. Since its launch a year and a half ago, it has been used by more than 1 million developers around the world. Nearly half of their codes have been completed with the help of Copilot, and the programming speed has increased by 50% % above**.

In these active attempts of global customers to Microsoft's artificial intelligence services, we have not only seen the innovative enthusiasm of enterprises to accelerate digital transformation, but also felt the urgent market demand for a new generation of generative artificial intelligence. Therefore, Microsoft is also continuously increasing its investment to fully promote the development and popularization of generative artificial intelligence. At the Microsoft Worldwide Developers Conference held in May this year, Microsoft released more than 50 new technologies and services related to the development of generative artificial intelligence.

The most important one is that we have opened the Copilot intelligent co-pilot and plugins plug-in expansion system to developers around the world, so that developers, partners and enterprise users around the world can seize the innovation opportunities brought by generative artificial intelligence and create Create an unprecedented new generation of intelligent applications.

Among them, the intelligent plugins plug-in expansion system adopts the same technical standards as OpenAI, which can build a safe and reliable connection between third-party applications, customers, business scenarios and generative artificial intelligence, access real-time updated information flow and A variety of applications and services can add more professional computing capabilities to the AI system, creating a smart co-pilot-style dialogue service with a richer variety, more convenient use, and more accurate information.

It is expected that when Microsoft 365 Copilot is officially released, we will provide more than 1,000 plugins for developers to choose from. What is even more worth looking forward to is that developers and partners around the world will be able to independently use these plug-in interfaces and intelligent services to develop more richer and unique innovative applications for intelligent co-pilots.

Undoubtedly, these are a new generation of intelligent interactive applications based on automatic natural language dialogue, which will open up a more exciting digital world for us.

**Microsoft firmly believes that any company in the future needs to have the ability to control digital technology. **We also see that every application in every company will be powered by artificial intelligence in the future as generative artificial intelligence continues to show great potential. The technological breakthrough of artificial intelligence is also bringing unprecedented innovation opportunities and challenges to all walks of life, which also prompts us to think about how to use it to enhance the creativity and competitiveness of enterprises themselves.

While achieving technological breakthroughs, Microsoft is thinking about how to transform research results into productivity. We hope to combine generative artificial intelligence with the needs of the industry in the first place to accelerate the upgrading and innovation of the industry. What I show here is based on the recent industrial intelligence solutions of global customers, and summarizes the six key industrial application AI innovation scenarios. **

For example, we can innovate the smart customer service of retail e-commerce, realize interactive search, and guide consumption trends.

We can also build lifelike NPC characters in the game, generate unlimited plots and realistic dialogues. In the financial industry, we can obtain the analysis report of the financial market implementation situation at any time, so as to discover and control potential financial transaction risks earlier and faster. At the same time, in the field of life science research, we can also improve the analysis capabilities of clinical experiment data, accelerate the research of drugs and vaccines, and achieve more accurate medical image recognition and diagnosis. At the same time, in the field of education, we can also bring students more inspiring, interactive, customized and exploratory learning methods that are not restricted by regions. We can help cultivate creativity and lifelong learning that are more suitable for future market needs. capable talents.

As generative artificial intelligence continues to accelerate industrial integration, I believe that in the next few months, more colorful and imaginative application scenarios will continue to emerge.

In the process of accelerating the development of artificial intelligence, people's concerns about potential security risks will inevitably arise. Microsoft has always advocated and strictly abided by the six principles of creating responsible artificial intelligence, and we have always strictly complied with various requirements related to data privacy security compliance. At the same time, we also actively advocate global technology companies to form an industrial consensus through exchanges and cooperation to ensure that the artificial intelligence technology we develop can responsibly benefit all mankind.

Faced with the huge innovation opportunities brought about by a new round of technological change, Microsoft in China is willing to start from our own technology and superior resources, deeply cultivate China's local ecosystem, and continue to cooperate with business organizations and partners from all walks of life across the country. We will continue to explore the application potential of digital intelligence in various industries with the whole country, truly promote the intelligent innovation and digital transformation of various industries, and contribute our most active strength.