Why Are Companies Hoarding Ethereum? Corporate Giants Are Turning ETH Into Their Digital Treasury

Ethereum has seen a solid gain of over 7% in the past week and is currently trading around $2,624. But while most of the market is watching the charts, major players are quietly reshaping their strategy — and Ethereum is at the center of it all. Several publicly traded companies have started building ETH-based corporate treasuries. So what’s behind this move? And why now?

🔍 Ethereum Attracts Corporate Capital According to Ethereum co-founder Joe Lubin, companies are beginning to understand Ethereum’s deeper narrative. In a recent interview with CNBC, he explained: “Wall Street pays attention to where it can make money — and right now, that attention is shifting to Ethereum.” And it’s not just talk. Three major firms have already taken concrete action.

💰 GameSquare Launches $100M ETH Strategy Media company GameSquare recently announced it would allocate up to $100 million toward purchasing ETH. The ETH treasury will be managed through Medici, a proprietary platform developed by investment firm Dialectic, which integrates AI, automation, and advanced risk management. GameSquare is targeting annual yields between 8% and 14% — far above the typical 3–4% offered by traditional staking. To fund this plan, the company issued over 8 million new shares and raised $8 million. The purchases will be made gradually, allowing GameSquare to maintain liquidity while benefiting from Ethereum’s long-term potential.

🦾 SharpLink Now Holds Over $533M in ETH Meanwhile, SharpLink Gaming revealed that it purchased 205,634 ETH worth more than $533 million between June 28 and July 4. The company had already held 188,000 ETH, which it staked in full. That brings its total holdings to over 393,000 ETH — making it one of the largest corporate Ethereum holders globally. SharpLink funded its ETH investments by selling over $64 million in stock. In May, the company even filed plans to sell up to $1 billion worth of equity, with most of the proceeds earmarked for ETH acquisitions. Lubin, who also chairs SharpLink, emphasized that this strategy is grounded in financial discipline and transparency. He added that ETH-based treasury bonds help reduce Ethereum’s circulating supply, which could create positive price pressure.

🔁 Bit Digital Swaps All Bitcoin for Ethereum Another major move came from Bit Digital, a Nasdaq-listed firm previously focused on Bitcoin. Earlier this month, it sold all its BTC holdings for $172 million and reinvested the proceeds into purchasing over 100,000 ETH. CEO Sam Tabar didn’t mince words: “We believe Ethereum has the potential to rewrite the entire financial system.” Bit Digital now aims to become the world’s leading ETH-holding company — and they’re just getting started.

🌐 What Does This Mean for the Market? While most retail investors are watching for breakouts on the charts, corporations are planning long-term. These treasury moves suggest that Ethereum is no longer seen just as a smart contract platform — but as a digital asset with the potential to anchor future financial systems. That could be a much stronger bullish signal than any short-term price pattern.

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