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Women Pioneers in the Web3 Field: The Entrepreneurial Journey of TruBit CEO and Innovations in Cross-Border Payments
Women Pioneers in the Web3 Field: Challenging Themselves, Bravely Pursuing Their Dreams
In the emerging field of Web3, filled with opportunities and challenges, a Chinese female entrepreneur has successfully developed her career with courage, wisdom, and perseverance. She is Maggie Wu, the CEO of TruBit, a serial entrepreneur and a staunch advocate for the Web3 industry. Her entrepreneurial journey is not only exciting but also inspires more women to bravely pursue their dreams.
Continuous Entrepreneurs Who Constantly Challenge Themselves
Maggie Wu's entrepreneurial journey began during her university years. While her classmates were still immersed in campus life, she was already interning at major companies, accumulating valuable industry experience. As she said: "I knew early on what I wanted and was willing to give my all for it."
After graduation, Maggie Wu went to the United States to engage in international trade, earning her first pot of gold in life through hard work and intelligence. However, she was not satisfied with this. Maggie Wu defines herself as a "serial entrepreneur" who loves to explore new things, and this curiosity drives her to keep moving forward.
During the global financial crisis of 2008-2009, while many were falling into panic, Maggie Wu keenly seized new opportunities and resolutely entered the investment field. This decision not only changed the trajectory of her life but also laid the groundwork for her future entrepreneurial journey.
In 2017, the wave of blockchain swept across the world. Through a friend's introduction, Maggie Wu came into contact with Bitcoin and was deeply attracted by the potential of this emerging technology. She delved into studying blockchain white papers and learned about the Ethereum ecosystem. After careful consideration, she firmly believed that the blockchain and Web3 industry had tremendous growth potential, so she decisively threw herself into it and established a fund specifically for investing in digital assets.
As the saying goes, "Opportunities always favor those who are prepared." During the investment process, Maggie Wu came into contact with and deeply researched multiple cryptocurrency exchanges, accumulating a wealth of knowledge and experience. Later, during a market research trip to Latin America, she discovered the development opportunities for crypto finance in the region, thus starting her entrepreneurial journey with TruBit.
From international trade to the investment sector, and then to her firm commitment to the Web3 industry, Maggie Wu's every transformation showcases her character trait of daring to challenge herself.
When asked why she enjoys constantly challenging herself and defines herself as a "serial entrepreneur," Maggie Wu candidly said: "It may be due to my personality; I have always enjoyed exploring new possibilities."
Influenced by her family environment, Maggie Wu has been curious about the business world since she was young. During the summer vacation in elementary school, she tried to do some small businesses and early on experienced the business logic of buying low and selling high. She said with a smile: "I hope to not only go from 0 to 1, but to continuously challenge myself, break boundaries, and achieve from 1 to 10000."
The Rise of TruBit: Adhering to Compliance and Diverse Team Management
The birth of TruBit is like an adventure full of surprises and challenges, with both fortuitous opportunities and inevitable persistence.
Maggie Wu originally went to Latin America to examine the market and seek investment projects, but she unexpectedly discovered a huge opportunity. In this vibrant yet somewhat complex land, she keenly noticed that the Latin American market is facing issues such as inflation, currency instability, and a large population unable to access bank accounts, making it extremely difficult to obtain US dollars and other fiat currencies. The decentralization and convenient transaction characteristics of digital currencies can provide solutions to these problems. Maggie Wu immediately realized the infinite possibilities hidden in this market and decided to embark on a new entrepreneurial journey here.
Thus, she unhesitatingly plunged into the Latin American market and founded TruBit—a compliant digital currency platform. This platform not only encompasses digital currency trading but also extends to various application scenarios such as payments, serving both B-end and C-end customers, and is committed to providing more convenient and efficient financial solutions for the local market.
TruBit represents her bold attempt in the Web3 field. She said with great anticipation: "Our vision has always been the same, which is to promote the popularization and application of blockchain technology, making it truly integrated into mainstream society and creating broader value."
"Compliance operation" is a fundamental requirement set by Maggie Wu for TruBit from the very beginning. However, ensuring compliance for digital currency-related businesses in Latin America is almost an unprecedented challenge. Regulatory bodies know very little about such emerging businesses and are unsure how to regulate them.
The more difficult part is that the process of obtaining a license is long and arduous. From preparing the materials to communicating with regulatory agencies, each step requires a significant amount of time and energy. During this process, issues such as financial pressure and team management arise one after another. Many companies choose to give up in the face of these difficulties, but Maggie Wu did not. With her firm belief and tenacious perseverance, she led the team to persist. After three years of effort, they finally obtained the first digital currency compliance operating license in Mexico.
"Perseverance is the key to our success," she summarized. "In this process, I not only learned how to communicate with people from different cultural backgrounds but also honed my ability to stay focused and move forward amidst challenges and uncertainties."
The team members of TruBit come from different countries and cultural backgrounds, including Mexicans, Americans, Chinese, Argentinians, Brazilians, and so on. Leading such a diverse team is another important challenge she faces.
"First is respect, respect for the culture and customs of each country," said Maggie Wu. "We cannot manage everyone with one model, but rather we must adapt to local conditions, understand the ways of thinking under different cultural backgrounds, and establish a foundation of mutual trust and cooperation."
At the same time, she also focuses on selecting talents that align with the company's philosophy. During the recruitment process, she conducts multiple rounds of interviews and tests, assessing not only the candidates' professional abilities but also their learning capacity, teamwork skills, tolerance for different cultures, and whether they share the company's values. She hopes that team members can be proactive, continuously learn, and grow together with the company. Under her leadership, although TruBit's team is not large, each member is outstanding, capable of handling their own responsibilities while also collaborating closely to drive the company's growth and innovation.
Currently, TruBit is focused on applying digital currency and blockchain technology to the field of cross-border payments. "We see great potential for digital currency in cross-border payments, as it can effectively address many pain points of traditional payment methods," said Maggie Wu. "Our goal is to provide enterprises with efficient and low-cost cross-border payment solutions."
TruBit is currently focusing mainly on B-end clients. Maggie Wu believes that there is a huge demand for digital currencies in the B-end market. In Latin America, companies have historically relied on SWIFT for cross-border payments, but this method not only takes 5-7 days for funds to arrive but also incurs costs typically ranging from 2% to 3%, leaving companies without better options. TruBit, leveraging a professional team and compliant operations, offers a more efficient and cost-effective solution, with funds usually arriving within minutes to several dozen minutes, and transaction costs being less than 1%.
At the same time, TruBit is also continuously expanding its C-end market. For Latin American immigrants in the United States, cross-border remittances used to rely mainly on traditional remittance services, which not only have high rates and slow speeds but also require operations at physical outlets. Now, they can complete transfers through TruBit at a lower cost and faster speed. In addition, TruBit serves B-end clients, indirectly reaching more C-end users through a B2B2C model, allowing more people to enjoy more efficient and inclusive cross-border payment services, thereby truly integrating the application of digital currencies into everyday financial scenarios.
"Her" Power Awakens: Leading a New Journey for Women Entrepreneurs
As a female leader who has achieved certain results in the Web3 industry, Maggie Wu has a profound understanding of the role of women in this field. "It's amazing to see more and more women joining this industry!" she said excitedly, "Although this industry is still male-dominated, the proportion of women is gradually increasing, which gives me hope."
Maggie Wu believes that for women starting businesses in the Web3 industry, it is like walking on a rugged mountain path, with both beautiful scenery and difficult challenges. "Women are often more resilient and better at handling pressure than men," she said. "We are not quick to give up, even when the road ahead is fraught with thorns; we will find ways to persevere." She also mentioned that women tend to have a stronger sense of risk awareness and are less likely to take unnecessary risks. "This to some extent protects us from significant losses due to major risks, but it may also lead to us missing out on some opportunities," she lamented.
In terms of obtaining investment and resources, women may face more difficulties. Maggie Wu recalls that at some high-end industry events, she often found herself as one of the few women, and at times even encountered scrutiny from others with biased views. "People often judge my abilities based on my appearance and gender, ignoring my professional qualifications and achievements." She paused, but then firmly said, "But I believe women should not shrink back because of this; instead, they should work even harder to prove themselves."
When talking about female role models, Maggie Wu thought for a long time. She believes that true role models are not only successful in business but more importantly, they can have a profound impact on society and the future of humanity, and inspire others on a spiritual level. "In fact, there are many excellent female role models in this world, and everyone has something worth learning from. For me, the key is not gender, but the wisdom, courage, and influence they exhibit," she said.
Maggie Wu firmly believes that outstanding female leaders share some common traits, such as resilience, ambition, and knowledge. "These traits enable us to persevere in the face of difficulties, set higher goals, and solve problems with knowledge," she said. "But everyone has their unique experiences and personalities, which ultimately shape our distinct selves."
For young women who want to enter the Web3 industry, Maggie Wu has many suggestions. She emphasizes that first, one should clarify their goals and understand what kind of person they want to become. Before entering this industry, it is important to conduct in-depth research and understanding of the sector and to formulate a clear career plan. She also reminds young women to choose job and internship opportunities carefully. When submitting resumes, it is essential to consider whether the job can enhance their skills and whether it aligns with their career plan.
Maggie Wu is confident about the future of female empowerment. "I believe that as more and more women join this industry, the power of women will be seen by more people," she said. "We can not only succeed in this industry, but also bring unique perspectives and value to it."
Maggie Wu's story is a brilliant display of women in the Web3 industry and a powerful interpretation of "her" strength.
Introduction to Maggie Wu
Maggie Wu is a pioneering figure in the cryptocurrency field with many years of experience, as well as an outstanding investor and entrepreneur, possessing over 20 years of global multi-industry experience.
In 2020, Maggie Wu established a holding company dedicated to empowering users in Latin America through digital financial products. Its multiple business divisions, including corporate services, digital wallets, prepaid cards, and professional trading services, provide users with comprehensive digital financial solutions. The company initially offered compliant fiat deposit and withdrawal services in places such as Mexico, Argentina, Colombia, Peru, Brazil, and Hong Kong, and has now expanded its trading, remittance, and payment services to Asia, Latin America, the United States, and Europe.
Under the leadership of Maggie Wu, her company has emerged in the global payments field driven by stablecoins, not only revolutionizing traditional bank transfer models but also promoting the widespread use of cryptocurrencies worldwide.