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- 📢 Exclusive on Gate Square — #PROVE Creative Contest# is Now Live!
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1.Publish original content on Gate Square related to PROVE or the above activities (minimum 100 words; any format: analysis, tutorial, creativ - 💙 Gate Square #Gate Blue Challenge# 💙
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4. Submissions must be original and comply with community guidelines. Plagiarism or re - 🎉 The #CandyDrop Futures Challenge# is live — join now to share a 6 BTC prize pool!
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Dare to trade. Dare to win.
The Evolution of Encrypted Social Networking: From 3 o'clock Communities to the Innovation Path of Kaito
Exploring the Evolution of Crypto Assets Social Media: From 3 o'clock Community to Kaito
The social media landscape in the Crypto Assets field has undergone significant transformation. Looking back in history, we can see how this domain has evolved from simple group chats to today's complex information ecosystem.
Between 2018 and 2021, WeChat groups and AMAs became the main marketing methods. The emergence of the 3 o'clock community marked the beginning of specialized content production. At that time, traditional media still held a dominant position, such as ChainDD, Planet Daily, and Babiit. As one of the leaders among them, ChainNews emerged in 2017.
The regulatory policy changes on May 19, 2021, led to a large migration in the crypto industry, and the influence of Chinese media subsequently declined. This created conditions for the rise of KOLs. Early KOLs primarily focused on technology and investment research, such as Pan Zhixiong and Blue Fox Notes.
In 2022, with the occurrence of several events related to Crypto Assets, the credibility of technology and investment analysis was challenged. This created opportunities for individuals who work as KOLs. The emergence of TwitterScan reflects this trend, as it attempts to help users discover market trends by organizing encryption content on Twitter.
In 2023, the emergence of Friend.Tech marked the first significant test of KOL monetization capabilities. It allows users to trade the "influence" of KOLs, but ultimately this model proved difficult to sustain.
Kaito will debut in 2024-2025, initially focusing on AI-driven Crypto Assets search. Later, it shifted to KOL ranking, successfully promoting healthy competition among KOLs. Kaito's innovation lies in separating information flow from capital flow, providing KOLs with a fairer competition platform.
Looking ahead, the next step in the development of Crypto Assets social media may be to find a product that can directly convert information flow into transactions. However, achieving this goal still faces many challenges, as the recognition of the value of information flow among Crypto Assets users remains low.
The evolution of social media in the realm of Crypto Assets reflects the rapid development and constant changes in this industry. From the initial simple group chats to today's complex ecosystem, each step showcases the innovative spirit and adaptability of this field. In the future, we may witness more innovative models that seamlessly integrate information and transactions.